Start here · Step 02

Foundation file builder

Twenty minutes, once. Answer in plain language, like you are briefing a sharp new hire. The result is a FOUNDATION.md file: paste it into your AI tool's project instructions (or at the start of a conversation) and it stops guessing who you are.

One or two sentences. What you sell, who buys it. No slogans.
What can someone actually buy from you? List each offer with rough price range if you are comfortable writing it down.
Who they are, what they struggle with, what they have usually tried before finding you.
Where you operate, who else your customers consider, what makes you the different choice.
Three words that describe how you sound, plus anything you never say (buzzwords, hype, jargon).
What must always or never happen in anything written or decided for this business. Claims you cannot make, topics to avoid, compliance basics.
The one goal that matters most in the next 90 days. Your AI should bias everything toward this.

Your FOUNDATION.md

Download it, keep it with your business documents, and paste the contents into your AI tool: project instructions in Claude, custom instructions or a project in ChatGPT, or simply at the top of an important conversation. Update it when your focus changes.